As we celebrate Women’s History Month and International Women’s Day on March 8th, it’s important to recognize the women who are shaping the cannabis industry today. Women have played a vital role in cannabis history—fighting for legalization, advocating for medical access, and building businesses that prioritize quality, education, and community impact.
In Connecticut and Massachusetts, several women-owned and women-led cannabis brands are making waves, bringing innovation and high-quality products to consumers. This month, we honor their contributions and their impact in a historically male-dominated industry.
Leading Women-Owned Cannabis Brands in CT & MA
Wana: A Legacy of Leadership in Edibles
Wana, one of the most recognizable names in cannabis edibles, was founded by Nancy Whiteman, who built the company into an industry leader before selling it in 2021. Known for its commitment to precision dosing, innovative formulations, and expanding access to cannabis, Wana remains a shining example of how women’s leadership has elevated the cannabis space.
Even after the sale, Whiteman’s influence continues to shape the industry, proving that women-led companies can set the standard for product quality and consumer trust.
Soundview (CT): Co-Founded by Kelsey, Bringing New Flavors to the Market
Soundview, a Connecticut-based edible brand, was co-founded by Kelsey, a passionate entrepreneur dedicated to bringing unique, high-quality cannabis experiences to local consumers. Kelsey’s leadership is helping redefine the future of cannabis-infused treats in Connecticut, offering customers thoughtfully crafted products backed by expertise and care.
"At SoundView, every product we create is a reflection of the love and dedication we have for our home state and the people in it. From sourcing high-quality ingredients to fine-tuning flavors and ratios that resonate with our community, we pour our heart into crafting edibles that aren’t just enjoyable but also reliable and effective. Connecticut has always been home, and it means everything to bring something special to the market here, something that represents care, quality, and the belief that cannabis can be both an experience and a benefit. Seeing our customers embrace what we’ve built is what drives us every day.
It’s an honor to be part of this industry, especially alongside the incredible women I’ve had the privilege to work with and learn from. The strides we’ve made together are inspiring, and I can’t wait to see how we continue to grow. We’ve got each other’s backs, and together, we’ll keep breaking barriers and building a stronger, more inclusive industry." - Co-Founder, Kelsey
The Happy Confection (CT): A Sweet Story of Women in Cannabis
Women-owned and operated by Lindsay Roth, The Happy Confection is all about blending culinary creativity with cannabis to craft gourmet edibles. Founded in Connecticut, the brand reflects the growing influence of women entrepreneurs in the state’s cannabis market.
"As a woman in cannabis, I'm trying to do my part to build an inclusive, supportive community where everyone has a seat at the table. It’s about lifting each other up, fostering meaningful connections, and creating space for diverse voices to thrive. Cannabis is a connector, and we should use the power of the plant to shape a future rooted in equity, education, and shared success." - Lindsay Roth
With a mission to empower cannaconsumers to use the plant to live a life with more joy, The Happy Confection stands out not just for its products but for its dedication to uplifting women in the cannabis industry and supporting local communities. They have plans to debut a line of products that give proceeds to causes in the areas they serve. Keep up with the latest at www.thehappyconfection.com.
Miss Grass (MA): A Brand with Purpose and Passion
“Miss Grass knows a thing about the entrepreneurial spirit of women in the cannabis industry, and we're surrounded by so many other incredible women who shatter barriers and redefine the narrative of cannabis consumption right along with us.
Each of us, in this diverse and powerful global collective of women is here because of one thing: the female cannabis plant. She is the very heart of our community and what gives us the vibrant flowers that bring joy and healing globally. At Miss Grass, we’re not just building a brand, we’re shaping a movement that prioritizes access, education, and high-quality products. I’m proud to stand alongside other women-owned businesses, proving that cannabis is better when diverse voices lead the way.”
-Co-Founder and CEO, Kate Miller
Women: The Backbone of Innovation and Progress
Women have always been trailblazers, innovators, and leaders, driving change across industries—including cannabis. From breaking barriers in male-dominated spaces to championing inclusivity, sustainability, and community-driven businesses, women bring a unique and powerful perspective to the table. Studies show that companies with women in leadership positions are more profitable, more innovative, and better at fostering strong workplace cultures. Women entrepreneurs build businesses with heart and vision, ensuring that industries evolve with a focus on quality, equity, and long-term success. As we celebrate Women’s History Month, let’s recognize that when women lead, entire industries thrive—and the world is better for it.
The Future of Women in Cannabis
While the cannabis industry has come a long way, women still face challenges in securing funding, breaking into leadership roles, and gaining equal representation. However, brands like Wana, Soundview, The Happy Confection, and others are paving the way for a more diverse and inclusive industry.
This Women’s History Month, we celebrate these trailblazing women and their incredible contributions to the cannabis movement. Their work not only elevates the industry but also inspires future generations of women to pursue leadership in cannabis and beyond.
Support Women-Owned Cannabis Brands
One of the best ways to celebrate Women’s History Month is to support women-led businesses. The next time you visit Fine Fettle, consider picking up an edible from Wana, Soundview, The Happy Confection, or any women-owned company—and celebrate the women shaping the future of cannabis.